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The Downtown Plan 2040, adopted in 2023, is the latest evolution of the Milwaukee Downtown Plan originally created in 1999 & updated in 2010. The newest plan is not intended to replace the 1999 or 2010 plans, but rather to build on the vision and successful initiatives of those plans. Since the inception of the 1999 plan most of the goals and objectives have been met, and most of the catalytic projects recommended in the 1999 plan are either completed or underway. This includes the creation of the Milwaukee Public Market, the redevelopment of the Park East Freeway Corridor, the re-use of the historic Pabst Brewery Complex, the renovation and expansion of the Milwaukee Intermodal Station, and the construction and expansion of the Milwaukee Riverwalk.
By building on this strong foundation, the plan envisions growing the Downtown population by 40,000 residents, adding at least 15,000 housing units of which 20% are affordable, and grow Downtown jobs to 100,000 all by 2040. Combined with a new slate of catalytic projects identified below, the City is intentionally growing the cultural and economic heart of southeastern Wisconsin.
-Public Museum & State Office Building Redevelopment at MacArthur Square
-Place Management Organization for Parks & Public Spaces
-Streetcar Extensions
-Water Street Transformation
-Performing Arts Center Parking Garage Redevelopment Site
-I-794 Corridor & Clybourn Street
-Lakefront Gateway Plaza & Connections
-6th Street Complete Street
-Haymarket District
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